One of the crucial aspects of a data feed is the structured nature of the information. Įxamples of publishers include price comparison and shopping websites like Google Shopping, Amazon, or Pricegrabber. If you’re a merchant, manufacturer, or supplier, you can make your data feed available to publishers to help you attract customers. If you’re a publisher, this means you can receive a product data feed from a merchant to display on your website. We will focus on product data feeds.Ī product data feed makes it quick and easy to load information about thousands of products to a website. Two common types of data feeds are news feeds and product data feeds. Usually for use on a website, app, or another online tool. The quality of your data feed is the foundation for any successful PPC-campaign.Ī data feed is a way of sending structured, current, and up-to-date information.
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